UX/UI & PRODUCT DESIGNER
A Problem Solver at Heart, Specialised in Complex Operational Systems
I design scalable workflows and operational platforms that simplify coordination across Enterprise B2B ERP management system, Logistics, Edtech, and E-commerce, primarily in startup environments.
How I approach
UX Research & Testing
I ground every project in real-world research, talking to actual users, finding the real problem, and validating through usability testing.
Design Process & AI Workflows
I use AI tools for rapid idea validation and clear handoff documentation to shorten delivery time across the full design process, from wireframes to high-fidelity prototypes.
Agile Project & Delivery
I use Agile delivery cycles to keep projects on track, coordinating developers and stakeholders from first milestone to final delivery.
POCO Myanmar
Unified ERP, field sales, and distributor workflows into one scalable operational platform, used by 500+ sale staffs daily
UX/UI . B2B Enterprise . ERP Integration . 6 Multi-roles . Supply Chain
The platform focuses on reducing fragmented workflows, improving real-time operational visibility, and simplifying high-frequency tasks across supply chain operations.
A Myan Yout
Digitize logistics operations to reduce manual processing and improve real-time parcel visibility
UX/UI . Logistics and cargo . 3 Multi-roles
A logistics platform built to replace paperwork, phone calls, and scattered spreadsheets with a centralized real-time operational system for parcel tracking, pricing, and delivery coordination.
SuppLink
Reducing B2B ordering friction through centralized inventory visibility and supplier-retailer coordination
UX/UI . uT . E-commerce . supply chain
A B2B ordering platform that connects retail shop owners and suppliers directly.
Shwe Pu Zun
Rebranding Myanmar first premium bakery to expand new audiences
UI . Branding . Campaign . Retail Food Industry
A rebranding about honoring 46 years of golden memories while building a visual identity strong enough to carry the brand into new markets, new platforms, and new audiences.
YummieStreets
Easing barriers for backpackers to enjoy street food in Thailand
UX . Research . UT . Food Ordering
A Thai foodie friend in your pocket, guiding to eat street food safely to enjoy authentic taste and stretch budget.
Hey There
I’m Yin May Ei, but you can call me Rina, originally from Myanmar and currently based in Bangkok. Before moving into product design, I worked across system engineering and business operations, where I saw firsthand how complex workflows, communication gaps, and operational inefficiencies affect everyday work.
Today, I design digital products that bridge business needs, technical systems, and real operational workflows to create experiences that are scalable, practical, and easy to use.
I’ve worked with clients across Ireland, Australia, the Philippines, and Myanmar, and I’m always curious about how products can simplify the way people work.
