Passion Project
E-Commerce
Mobile App
Improving order flow and reducing profit loss for shop owners
A direct link for shop owners to suppliers—browse livestock, stay updated on prices, and order with ease.
Time
3 weeks
Role
UX Research, UI Design
Tools
Figma
Retailers often encounter order errors, resulting in financial losses.
Shop owners often face order mistakes and delivery delays due to miscommunication and the lack of real-time updates on stock availability and pricing, leading to business losses and strained relationships with suppliers.
Face the problems firsthand and explore how others are figuring out.
I used to work in this industry and saw these problems firsthand. I also spoke with other retail owners to understand the challenges they’re currently facing and how they try to solve them. On the other side, I talked with supplier staff and marketing teams to get their perspective on how these issues impact their relationships with retailers when things go wrong.
A smart, one-stop platform for everything retailers need.
Supplink helps retailers connect directly with suppliers, place orders easily, and view real-time updates on stock and pricing.
No existing app brings supplier connections and ordering together in one seamless platform.
When I looked deeper into the industry in Myanmar, I noticed that many suppliers already have their own ordering apps, while some still don’t. But even with those apps, retailers can’t really order directly — they usually need company approval first. As a result, the apps don’t actually make things easier for them.
Competitor Analysis
Understanding both the retailers and suppliers' behaviours
To better understand the needs of both retailers and suppliers, I created two personas—one for each group. They helped me see the common challenges both groups face and how they’re currently dealing with them.
“Sometimes I don’t even know if my order went through until the delivery shows up or doesn’t.”
corner-store chaw chaw
Small Convenience Store Owner
Pain Points
Workarounds
Prices often changes without notice.
Keeps a notebook of past prices and calls multiple suppliers.
Orders get delayed or missed, and there’s no proper confirmation.
Follows up with voice calls or sends reminder messages after every order.
Difficult to find new or alternative products when existing ones go out of stock.
Asks around in her small business group chats or waits for supplier reps to visit.
"I always worry that one wrong delivery could damage the trust I’ve built with my customers."
Local supplier ko min
Beverage Distributor
Pain Points
Workarounds
Orders come from too many channels and are hard to keep track of.
Writes down manually on his notebooks.
Retailers often miss price updates or stock changes.
Sends updates manually through group messages or one-on-one chats.
Incorrect items are delivered to retailers.
Tries to confirm each order with a follow-up call
Shop owners are currently facing uncertainty with orders.
This is the user journey map that shop owner is currently experiencing in the market.
User Journey Map
How might we make it easier and quicker for Corner-Store Chaw Chaw to order from suppliers?
The user journey begins with registering their shop name. From there, they can explore suppliers, place orders directly, and track those orders in real time.
Shop verification
She registers her shop and receives an outlet code, which is used to connect with suppliers.
Explore suppliers and products
From there, she can explore suppliers and browse available products.
Connect with suppliers
Using her outlet code, she can easily connect directly with suppliers. A green checkmark indicates suppliers she’s already connected with.
Place orders
She can place orders from multiple connected suppliers at the same time.
Check item detail
She can check each of the item detail and description.
Track order status
She can easily track the status of her orders from each supplier—whether they’re in progress, cancelled, or delivered.
Information Architecture
To provide visual indication of SuppLink, I create information architecture of the product. It helps to easy understand where the user is and where the requested information is.
From new user registration to tracking orders
This is the main user flow from registration of new user, exploring suppliers and order products to successfully tracking orders.
Colors for helping build credibility and trust
Supplink is made to build trust and make the process between retailers and suppliers more efficient. The color palette brings that idea to life—combining energy and reliability to give users a rich, confident experience.
Primary
#CC5500
Its boldness for confidence and reliability in business.
Secondary
#090D38
Uses to reflect intelligence and efficiency.
Accent
#007D0D
Uses for price tags and successful order status.
Accent
#FFD966
Uses for highlight labels.
Icons with outline styles
Outlined icons are chosen for a clean, minimalist look that enhances clarity and easy recognition for users.
Sans-serif font for clean, modern look
As SuppLink is focused on customer relationships experience, a clear, modern font matches to display data and look clean.
Regular/ Medium/ Semibold
Body
16px Regular
Highlight Text
14px Semibold
Label
12px Regular
Wireframe
High fidelity design
SuppLink improves better B2B experience for both.
SuppLink builds trust and better relationships between shop owners and suppliers. It helps save time and a simple, easy and faster ordering for any items in one place.
As a shop owner
Quickly find and connect with suppliers the user needs
Up-to-date information for all products
Ordering becomes easy and error-free
Real-time order trackings
As a supplier
Real-time updates on pricing and availability, without the calls
Simplify marketing operations and reduce staffing needs
Grow dealer network faster and get more sales
Save time with automated order tracking
What I have learned from this project
Working on Supplink taught me how to align business goals with user needs, creating a smoother process for both retailers and suppliers. I also learned the importance of understanding target audiences and their behaviours to design more effectively. These insights guided my design decisions and helped me focus on making the experience smoother and more trustworthy for both. Through this project, I strengthened my skills in business logic, user research, UI design, and rapid prototyping.
