Supplink
Supplink
Supplink
ux / ui / product design
ux / ui / product design
A direct link for shop owners to suppliers—browse livestock, stay updated on prices, and order with ease.
A direct link for shop owners to suppliers—browse livestock, stay updated on prices, and order with ease.
time
time
3 weeks
3 weeks
role
role
uX research / uI design
uX research / uI design
tools
tools
figma
figma
Retailers often encounter order errors, resulting in financial losses.
Retailers often encounter order errors, resulting in financial losses.
Shop owners often face order mistakes and delivery delays due to miscommunication and the lack of real-time updates on stock availability and pricing, leading to business losses and strained relationships with suppliers.
Shop owners often face order mistakes and delivery delays due to miscommunication and the lack of real-time updates on stock availability and pricing, leading to business losses and strained relationships with suppliers.
Face the problems firsthand and explore how others are figuring out.
Face the problems firsthand and explore how others are figuring out.
I used to work in this industry and saw these problems firsthand. I also spoke with other retail owners to understand the challenges they’re currently facing and how they try to solve them. On the other side, I talked with supplier staff and marketing teams to get their perspective on how these issues impact their relationships with retailers when things go wrong.
I used to work in this industry and saw these problems firsthand. I also spoke with other retail owners to understand the challenges they’re currently facing and how they try to solve them. On the other side, I talked with supplier staff and marketing teams to get their perspective on how these issues impact their relationships with retailers when things go wrong.
A smart, one-stop platform for everything retailers need.
A smart, one-stop platform for everything retailers need.
Supplink helps retailers connect directly with suppliers, place orders easily, and view real-time updates on stock and pricing.
Supplink helps retailers connect directly with suppliers, place orders easily, and view real-time updates on stock and pricing.
No existing app brings supplier connections and ordering together in one seamless platform.
No existing app brings supplier connections and ordering together in one seamless platform.
When I looked deeper into the industry in Myanmar, I noticed that many suppliers already have their own ordering apps, while some still don’t. But even with those apps, retailers can’t really order directly — they usually need company approval first. As a result, the apps don’t actually make things easier for them.
When I looked deeper into the industry in Myanmar, I noticed that many suppliers already have their own ordering apps, while some still don’t. But even with those apps, retailers can’t really order directly — they usually need company approval first. As a result, the apps don’t actually make things easier for them.
criteria
criteria
Pohpaymel
Pohpaymel
Azay
Azay
DigitalFusion
DigitalFusion
BaganMart
BaganMart
Supplink
Supplink
Real time stock & price updates
Real time stock & price updates
order delivery tracking
order delivery tracking
all suppliers in one place
all suppliers in one place
product details with images
product details with images
Cross-supplier ordering
Cross-supplier ordering
Competitor Analysis
Understanding both the retailers and suppliers' behaviours
Understanding both the retailers and suppliers' behaviours
To better understand the needs of both retailers and suppliers, I created two personas—one for each group. They helped me see the common challenges both groups face and how they’re currently dealing with them.
To better understand the needs of both retailers and suppliers, I created two personas—one for each group. They helped me see the common challenges both groups face and how they’re currently dealing with them.
“Sometimes I don’t even know if my order went through until the delivery shows up or doesn’t.”
“Sometimes I don’t even know if my order went through until the delivery shows up or doesn’t.”
corner-store chaw chaw
corner-store chaw chaw
Small Convenience Store Owner
Small Convenience Store Owner
pain points
pain points
workarounds
workarounds
Prices often changes without notice.
Keeps a notebook of past prices and calls multiple suppliers.
Keeps a notebook of past prices and calls multiple suppliers.
Orders get delayed or missed, and there’s no proper confirmation.
Orders get delayed or missed, and there’s no proper confirmation.
Follows up with voice calls or sends reminder messages after every order.
Follows up with voice calls or sends reminder messages after every order.
Difficult to find new or alternative products when existing ones go out of stock.
Difficult to find new or alternative products when existing ones go out of stock.
Asks around in her small business group chats or waits for supplier reps to visit.
Asks around in her small business group chats or waits for supplier reps to visit.
"I always worry that one wrong delivery could damage the trust I’ve built with my customers."
"I always worry that one wrong delivery could damage the trust I’ve built with my customers."
Local supplier ko min
Local supplier ko min
Beverage Distributor
pain points
pain points
workarounds
workarounds
Orders come from too many channels and are hard to keep track of.
Orders come from too many channels and are hard to keep track of.
Writes down manually on his notebooks.
Writes down manually on his notebooks.
Retailers often miss price updates or stock changes.
Retailers often miss price updates or stock changes.
Sends updates manually through group messages or one-on-one chats.
Sends updates manually through group messages or one-on-one chats.
Incorrect items are delivered to retailers.
Incorrect items are delivered to retailers.
Tries to confirm each order with a follow-up call
Tries to confirm each order with a follow-up call
Shop owners are currently facing uncertainty with orders.
Shop owners are currently facing uncertainty with orders.
This is the user journey map that shop owner is currently experiencing in the market.
This is the user journey map that shop owner is currently experiencing in the market.
Steps
Steps
Plan What to Order
Plan What to Order
Find Suppliers
Find Suppliers
Order Items
Order Items
Services
Services
Receive Order
Receive Order
user Actions
user Actions
Gather item list that require to order
Gather item list that require to order
Search phone number
Open each supplier app
Search phone number
Open each supplier app
Tell supplier required items
Click to order
Tell supplier required items
Click to order
Waiting order to receive
Waiting order to receive
Check the delivered items.
Check the delivered items.
Feeling
Feeling
Excite to gather item list
Excite to gather item list
Frustrating to do many phones calls
Frustrating to do many phones calls
Anxious about available items
Anxious about available items
Annoying about late response
Annoying about late response
Overwhelmed receiving incorrect order
Overwhelmed receiving incorrect order
Pain Points
Pain Points
Doesn’t know new arrival items
Doesn’t know new arrival items
Phone number often changes
Need to wait salesperson to come in turn
Bad response and behaviour of salesperson
Phone number often changes
Need to wait salesperson to come in turn
Bad response and behaviour of salesperson
Not sure order is available or not
Misunderstanding item names, quantity
Some apps needs order confirmation by salesperson in person to shop
Not sure order is available or not
Misunderstanding item names, quantity
Some apps needs order confirmation by salesperson in person to shop
Supplier late response that order will be delayed
Unavailable items after waiting long time
Supplier late response that order will be delayed
Unavailable items after waiting long time
Incorrect quantity and ordered items
Payment is incorrect
Incorrect quantity and ordered items
Payment is incorrect
Opportunities
Opportunities
An app that displays all items
An app that displays all items
A list showing all suppliers
Connect supplier with shop code
A list showing all suppliers
Connect supplier with shop code
A good user-friendly interface that displays all items in detail with up-to-date data
Order directly reached to suppliers
A good user-friendly interface that displays all items in detail with up-to-date data
Order directly reached to suppliers
A tab that can check all order status
A tab that can check all order status
Delivered order items are correct
Offers trusted payment
Delivered order items are correct
Offers trusted payment
Feeling
Feeling
User Journey Map
How might we make it easier and quicker for Corner-Store Chaw Chaw to order from suppliers?
How might we make it easier and quicker for Corner-Store Chaw Chaw to order from suppliers?
The user journey begins with registering their shop name. From there, they can explore suppliers, place orders directly, and track those orders in real time.
The user journey begins with registering their shop name. From there, they can explore suppliers, place orders directly, and track those orders in real time.
Shop verification
Shop verification
She registers her shop and receives an outlet code, which is used to connect with suppliers.
She registers her shop and receives an outlet code, which is used to connect with suppliers.
Explore suppliers and products
Explore suppliers and products
From there, she can explore suppliers and browse available products.
From there, she can explore suppliers and browse available products.
Connect with suppliers
Connect with suppliers
Using her outlet code, she can easily connect directly with suppliers. A green checkmark indicates suppliers she’s already connected with.
Using her outlet code, she can easily connect directly with suppliers. A green checkmark indicates suppliers she’s already connected with.
Place orders
She can place orders from multiple connected suppliers at the same time.
She can place orders from multiple connected suppliers at the same time.
Check item detail
Check item detail
She can check each of the item detail and description.
She can check each of the item detail and description.
Track order status
She can easily track the status of her orders from each supplier—whether they’re in progress, cancelled, or delivered.
She can easily track the status of her orders from each supplier—whether they’re in progress, cancelled, or delivered.
Boom!
Chaw Chaw finds suppliers easily and orders faster with just a few clicks.
Boom!
Chaw Chaw finds suppliers easily and orders faster with just a few clicks.
Information Architecture
Information Architecture
To provide visual indication of SuppLink, I create information architecture of the product. It helps to easy understand where the user is and where the requested information is.
To provide visual indication of SuppLink, I create information architecture of the product. It helps to easy understand where the user is and where the requested information is.
Onboarding
Onboarding
Register
Register
Login
Login
Verify User
Verify User
Home Screen
Home Screen
Home
Home
Order
Order
Cart
Cart
Profile
Profile
Supplier
Supplier
Product
Product
Search
Search
Progress
Progress
Cancel
Cancel
Deliver
Deliver
Existing Supplier
Existing Supplier
New Supplier
New Supplier
Item List
Item List
Add To Cart
Add To Cart
Checkout
Checkout
Payment
Payment
Result Item List
Result Item List
Current Order List
Current Order List
Cancel Order List
Cancel Order List
Complete Order List
Complete Order List
Un checkout Item List
Un checkout Item List
User Details
User Details
From new user registration to tracking orders
From new user registration to tracking orders
This is the main user flow from registration of new user, exploring suppliers and order products to successfully tracking orders.
This is the main user flow from registration of new user, exploring suppliers and order products to successfully tracking orders.
Colors for helping build credibility and trust
Colors for helping build credibility and trust
Supplink is made to build trust and make the process between retailers and suppliers more efficient. The color palette brings that idea to life—combining energy and reliability to give users a rich, confident experience.
Supplink is made to build trust and make the process between retailers and suppliers more efficient. The color palette brings that idea to life—combining energy and reliability to give users a rich, confident experience.
Primary
Primary
Primary
#CC5500
#CC5500
Its boldness for confidence and reliability in business.
Its boldness for confidence and reliability in business.
Secondary
Secondary
Secondary
#090D38
#090D38
Uses to reflect intelligence and efficiency.
Uses to reflect intelligence and efficiency.
Accent
Accent
Accent
#007D0D
#007D0D
Uses for price tags and successful order status.
Uses for price tags and successful order status.
Accent
Accent
Accent
#FFD966
#FFD966
Uses for highlight labels.
Uses for highlight labels.
Icons with outline styles
Icons with outline styles
Outlined icons are chosen for a clean, minimalist look that enhances clarity and easy recognition for users.
Outlined icons are chosen for a clean, minimalist look that enhances clarity and easy recognition for users.
Sans-serif font for clean, modern look
Sans-serif font for clean, modern look
As SuppLink is focused on customer relationships experience, a clear, modern font matches to display data and look clean.
As SuppLink is focused on customer relationships experience, a clear, modern font matches to display data and look clean.
Lato
Lato
Lato
Regular/ Medium/ Semibold
Regular/ Medium/ Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+
Title
Title
42px Semibold
42px Semibold
Header
Header
20px Medium
20px Medium
Body
16px Regular
Highlight Text
14px Semibold
Label
12px Regular
Wireframe
Wireframe
Wireframe
High fidelity design
High fidelity design
SuppLink improves better B2B experience for both.
SuppLink improves better B2B experience for both.
SuppLink builds trust and better relationships between shop owners and suppliers. It helps save time and a simple, easy and faster ordering for any items in one place.
SuppLink builds trust and better relationships between shop owners and suppliers. It helps save time and a simple, easy and faster ordering for any items in one place.
As a shop owner
As a shop owner
Quickly find and connect with suppliers the user needs
Quickly find and connect with suppliers the user needs
Up-to-date information for all products
Up-to-date information for all products
Ordering becomes easy and error-free
Ordering becomes easy and error-free
Real-time order trackings
Real-time order trackings
As a supplier
As a supplier
Real-time updates on pricing and availability, without the calls
Real-time updates on pricing and availability, without the calls
Simplify marketing operations and reduce staffing needs
Simplify marketing operations and reduce staffing needs
Grow dealer network faster and get more sales
Grow dealer network faster and get more sales
Save time with automated order tracking
Save time with automated order tracking
What I have learned from this project
What I have learned from this project
Working on Supplink taught me how to align business goals with user needs, creating a smoother process for both retailers and suppliers. I also learned the importance of understanding target audiences and their behaviours to design more effectively. These insights guided my design decisions and helped me focus on making the experience smoother and more trustworthy for both. Through this project, I strengthened my skills in business logic, user research, UI design, and rapid prototyping.
Working on Supplink taught me how to align business goals with user needs, creating a smoother process for both retailers and suppliers. I also learned the importance of understanding target audiences and their behaviours to design more effectively. These insights guided my design decisions and helped me focus on making the experience smoother and more trustworthy for both. Through this project, I strengthened my skills in business logic, user research, UI design, and rapid prototyping.
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Get In Touch
Get In Touch
Get In Touch
© 2025 Rina. All Right Reserved.
© 2025 Rina. All Right Reserved.