Passion Project

E-Commerce

Mobile App

Startup

Simplifying the way to manage belongings without stress for international students

A student marketplace where they can sell, buy or donate their belongings items to make moving in-and-out easy.

Screen Mockup

Time

4 weeks

Role

UX Research, UI Design

Tools

Figma

Managing leftover items often leads to waste when students move out.

When university ends and they move out, many hope to earn some money from their leftover belongings. Because of time constraints, they end up leaving everything behind or throwing it away leading to unnecessary waste.

A girl moving her stuffs after university finishes

A marketplace helping students pass things on through sustainable choices.

A student-to-student platform that helps international university students easily pass on their belongings by selling and buying. Items can also be donated, making moving out easy, efficient, and eco-friendly.

Ecobuddies App Introduction Screen Design

Breaking down student behaviours in managing their belongings

Digital Platforms

Offline Methods

Ecosystem of student behaviours

Ecosystem

No app brings student selling, buying, and donating into one.

A deeper look into the existing second-hand marketplaces, most platforms are designed primarily for either buying and selling or for donations. These platforms typically serve a broad user base, which makes it challenging to ensure trust and safety, particularly for students.

Criteria

Criteria

Facebook Marketplace

Facebook Marketplace

Freecycle

Freecycle

Kaidee

Kaidee

Second Chance Bangkok

Second Chance Bangkok

Ecobuddies

Ecobuddies

Student only network

Student only network

Buy/sell function

Buy/sell function

Automatic donation

Automatic donation

Scam protection

Scam protection

Focus on sustainability

Focus on sustainability

Competitor Analysis

Exploring item offloading habits among international students.

I spoke with students to understand how they manage their belongings which is crucial in defining core MVP features. I went through a series of interviews with some international students to better understand how they figure out their unused items.

Understanding the students' behaviours and needs

To better understand the challenges students face, I create three representative personas based on user interviews. Each persona highlights common frustrations, and the temporary workarounds students use to manage their belongings—challenges that EcoBuddies is designed to solve.

User Persona Profile

“I only need things for a few months, so buying everything new feels like a waste.”

budget saver berlin

Exchange Student

Pain Points

Workarounds

Feels like buying new items is too expensive for short-term use.

Borrows from roommates.

Hard to find trust sellers on Facebook marketplace.

Asks around and buys from mutual friends or in same university groups.

Thinks it is not worth paying extra baggage to take back home when university ends.

Buys cheap new items and leaves them behind.

User Persona Profile

"I just want to make a little money from my leftover stuffs, or at least have it gone to someone who actually needs it."

Graduating girl Gigi

Final Semester Student

Pain Points

Workarounds

Unsure about what to do with last minute leftovers.

Leaves items in the hallway or throws them into trash.

Overwhelmed by packing and sad about waste.

Tries giveaway postings on student LINE groups and WhatsApp.

Not enough time to deal with multiple buyers.

Bundles items together at low price in Facebook marketplace.

User Persona Profile

"I wanted to donate my things, but I honestly had no idea where to bring them or who to contact."

donation seeking Dylan

Student Volunteer

Pain Points

Workarounds

Tries Googling but hard to understand about donation process.

Asks around in LINE or WhatsApp student groups.

No transport or time to drop things off.

Leaves donation bags near dorm common areas or hands off to friends.

Unsure about which local organizations accept what kind of items.

Keeps items packed and stored away in his rooms.

How might we help graduating gigi offload her items without stress?

The user journey begins with student verification. Sellers can list items, set a donation timer, or donate directly. Buyers can browse items by nearby university. Each step is designed to support a simple, student-friendly experience.

Graduating Gigi plans to sell and donate her belongings since the semester has come to end.

GiGi taking photos of her stuffs

She opens EcoBuddies and verify student identity.

She lists her unused furniture with a limited-time sale.

She also sets any unsold items to be automatically donated afterward.

Berlin thinking about his broken lamp

Budget-saver Berlin whose study lamp just broke, is on the hunt for an affordable replacement.

He opens EcoBuddies, filters items by his university, and spots a lamp being sold by Gigi who happens to attend the same university.

He messages her through the app and they arrange the exchange.

Berlin buys lamp from GiGi

He picks up the lamp in person — smooth, safe, and affordable.

Once Gigi’s sale period ends, her unsold items are automatically donated through the platform.

Gigi earns some extra cash and feels good knowing her leftovers helped others. She moves out stress-free.

Berlin gets what he needs without breaking the bank.

Both GiGi and Berlin are happy

Seller: From registration to sale posting

This is the main user flow of seller starting from student verification to successfully sale posting including the steps of both sales and donation.

User flow of seller
User flow of seller
User flow of seller
User flow of seller
User flow of seller

User Flow of Seller

Buyer: From exploring items to checkout

This is the main user flow of buyer exploring different items, contacting sellers and successfully checkout item.

User flow of buyer
User flow of buyer
User flow of buyer
User flow of buyer
User flow of buyer

User Flow of Buyer

Donator: From choosing donation organization to claiming rewards

This is the main user flow of donator from finding donation place, confirming pickup point, tracking donation progress and claiming rewards.

User flow of donators
User flow of donators
User flow of donators
User flow of donators
User flow of donators

User Flow of Donator

Structure of EcoBuddies

As a student-to-student platform, EcoBuddies begins with student verification to ensure a trusted network. The app is structured into three core sections: sell with auto-donation for unsold items, buy, and donate.

Information Architecture guides users easy to navigate and find what they need within the app with organized and structured way.

Information Architecture of App
Information Architecture of App
Information Architecture of App
Information Architecture of App
Information Architecture of App

Information Architecture

Colors for reflecting sustainable solutions

EcoBuddies is built around the idea of turning unused belongings into shared value—creating meaningful, sustainable impact.

Primary

#015927

Represents sustainability, renewal, and trust.

Secondary

#FFC857

Symbolizes reward, and the warmth of helping others.

Tertiary

#CFE7C3

Uses for eco-friendly hints and subtle highlights.

Neutral

#2D2E2E

Uses for paragraph descriptions and labels.

Icons with outline styles

Outlined icons are chosen for a clean, minimalist look that enhances clarity and easy recognition for users.

Icon

Components

Creating components helps speed up the design process, maintain organization, and ensure consistency across all screens.

Components

Sans-serif font for friendly and serious tone

A clean sans-serif font is used throughout the app to reflect a tone that is sustainable, serious, yet friendly—aligned with the platform’s student-first, purpose-driven mission.

Darkmode Off CC

Darkmode Off CC

Darkmode Off CC

Darkmode Off CC

Darkmode Off CC

Darkmode Off CC

Regular/ Medium/ Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+

Header

Header

20px Medium

20px Medium

Subheader

Subheader

18px Regular

18px Regular

Title

16px Regular/ Medium

Body, Paragraph

14px Regular

Label

12px Regular/ Medium

Wireframe

Earn, Share, or Save. EcoBuddies is for every student.

Not only international students who come to study in Thailand, but also local Thai students can use EcoBuddies. Whether they are buying on a budget, donating to a good cause, or selling unused items, it’s all possible in EcoBuddies.

Helps students move in and out easy

Affordable, trustworthy exchanges within student only network

Save time to manage unnecessary items

Supporting those in need through donation

Minimizing waste and promote sustainability

What I have learned from this project

Working on EcoBuddies taught me the value of grounding design decisions in both industry and user research—especially around how international students manage belongings, budget for short-term use, and prepare to move out. I learned to balance user needs with business goals while strengthening my skills in user flows, competitor analysis, and rapid prototyping. Most importantly, I realized how thoughtful design can create evergreen solutions for students everywhere.

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