With the rise of newly opened bakeries, Shwe Pu Zun has become less familiar to younger generations. The brand aims to reclaim its position as a leader in the bakery scene while expanding its presence across the region, making its offerings more accessible in new markets.
Define brand identity reflecting bakery vibe and values.
Shwe Pu Zun is committed to creating meaningful connections through every sweet encounter. Our refreshed mission, vision, and identity reflect a modern spirit that connects generations—capturing who we are today and shaping the future we aspire to build as a bakery.
Mission
Vision
We create more than just treats; we craft experiences that become cherished memories. Each bite brings a taste of nostalgia, warmth, and joy, turning simple moments into golden ones.
Essense of Joy
We create delightful experiences with food that blends tradition and innovation, resulting in lingering flavours.
Spark of Remembrance
We create a warm atmosphere for enjoying food with loved ones and bake with love to bring unforgettable moments to your table.
Enchant your Day
Always your Favoured Delight
We provide affordable pricing while maintaining quality, value your feedback, aim to exceed expectations, and operate with integrity and transparency.
All baked creations start with flour, the essence of wheat. Wheat embodies longevity, timeless flavours.
The sun is seen as a symbol of life, vitality, and celebration, reflecting cherished memories.
The prawn symbolizes the family's fishery roots, honoring their heritage and the original owner’s legacy.
Two typefaces were chosen to reflect the brand’s tone of voice.
Aa
The primary typeface for all brand executions, perfectly aligning with brand's tones and values for its elegant, cultural touch.
Aa
Specifically used for naming food items on packaging and in social media posts. Its rounded style conveys friendliness and playfulness, boosting the appeal of the food.
The brand colors reflect the bakery’s name and tone, while distinct accent colors are drawn from the variety of products it offers.
Powered Sugar
Vanilla Frosting
Create logo stickers in various colors to enhance collaboration and design. For partnerships with other organizations, choosing sticker colors that closely align with the partner’s branding for a cohesive look. Additionally, matching sticker colors with the packaging of our diverse snack and drink flavors adds a harmonious touch to the overall design.
Subcategory food item sticker
