marketlens
marketlens
marketlens
ui / data visualization design
ui / data visualization design
A dashboard tool to guide smarter decisions, reduce marketing risk, and help businesses stay ahead.
A dashboard tool to guide smarter decisions, reduce marketing risk, and help businesses stay ahead.
time
time
3 weeks
3 weeks
role
role
uI design / Data Analysis
uI design / Data Analysis
tools
tools
figma, Flourish, RAWGraphs, Google Sheets
figma, Flourish, RAWGraphs, Google Sheets
Customer behaviour doesn't stand still, what people love today might be gone tomorrow.
Customer behaviour doesn't stand still, what people love today might be gone tomorrow.
In business environment, we have been hearing all the time from business owners and marketing managers that
"Are we investing in the right place?".
"Are we missing trends before they happen?".
"Markets become competitive and it's getting harder to predict what customers want and which products to sell".
In business environment, we have been hearing all the time from business owners and marketing managers that
"Are we investing in the right place?".
"Are we missing trends before they happen?".
"Markets become competitive and it's getting harder to predict what customers want and which products to sell".
A smart, one-stop platform for everything retailers need.
A smart, one-stop platform for everything retailers need.
Supplink helps retailers connect directly with suppliers, place orders easily, and view real-time updates on stock and pricing.
Supplink helps retailers connect directly with suppliers, place orders easily, and view real-time updates on stock and pricing.
No existing app brings supplier connections and ordering together in one seamless platform.
No existing app brings supplier connections and ordering together in one seamless platform.
When I looked deeper into the industry in Myanmar, I noticed that many suppliers already have their own ordering apps, while some still don’t. But even with those apps, retailers can’t really order directly — they usually need company approval first. As a result, the apps don’t actually make things easier for them.
When I looked deeper into the industry in Myanmar, I noticed that many suppliers already have their own ordering apps, while some still don’t. But even with those apps, retailers can’t really order directly — they usually need company approval first. As a result, the apps don’t actually make things easier for them.
criteria
criteria
criteria
Pohpaymel
Pohpaymel
Pohpaymel
Azay
Azay
Azay
DigitalFusion
DigitalFusion
DigitalFusion
BaganMart
BaganMart
BaganMart
Supplink
Supplink
Supplink
Real time stock & price updates
Real time stock & price updates
Real time stock & price updates
order delivery tracking
order delivery tracking
order delivery tracking
all suppliers in one place
all suppliers in one place
all suppliers in one place
product details with images
product details with images
product details with images
Cross-supplier ordering
Cross-supplier ordering
Cross-supplier ordering
Competitor Analysis
Competitor Analysis
Face the problems firsthand and explore how others are figuring out.
Face the problems firsthand and explore how others are figuring out.
I used to work in this industry and saw these problems firsthand. I also spoke with other retail owners to understand the challenges they’re currently facing and how they try to solve them. On the other side, I talked with supplier staff and marketing teams to get their perspective on how these issues impact their relationships with retailers when things go wrong.
I used to work in this industry and saw these problems firsthand. I also spoke with other retail owners to understand the challenges they’re currently facing and how they try to solve them. On the other side, I talked with supplier staff and marketing teams to get their perspective on how these issues impact their relationships with retailers when things go wrong.
Understanding both the retailers and suppliers' behaviours
Understanding both the retailers and suppliers' behaviours
To better understand the needs of both retailers and suppliers, I created two personas—one for each group. They helped me see the common challenges both groups face and how they’re currently dealing with them.
To better understand the needs of both retailers and suppliers, I created two personas—one for each group. They helped me see the common challenges both groups face and how they’re currently dealing with them.
“Sometimes I don’t even know if my order went through until the delivery shows up—or doesn’t.”
“Sometimes I don’t even know if my order went through until the delivery shows up—or doesn’t.”
corner-store chaw chaw
corner-store chaw chaw
Small Convenience Store Owner
Small Convenience Store Owner
pain points
pain points
workarounds
workarounds
Prices often changes without notice.
Keeps a notebook of past prices and calls multiple suppliers.
Keeps a notebook of past prices and calls multiple suppliers.
Orders get delayed or missed, and there’s no proper confirmation.
Orders get delayed or missed, and there’s no proper confirmation.
Follows up with voice calls or sends reminder messages after every order.
Follows up with voice calls or sends reminder messages after every order.
Difficult to find new or alternative products when existing ones go out of stock.
Difficult to find new or alternative products when existing ones go out of stock.
Asks around in her small business group chats or waits for supplier reps to visit.
Asks around in her small business group chats or waits for supplier reps to visit.
"I always worry that one wrong delivery could damage the trust I’ve built with my customers."
"I always worry that one wrong delivery could damage the trust I’ve built with my customers."
Local supplier ko min
Local supplier ko min
Beverage Distributor
pain points
pain points
workarounds
workarounds
Orders come from too many channels and are hard to keep track of.
Orders come from too many channels and are hard to keep track of.
Writes down manually on his notebooks.
Writes down manually on his notebooks.
Retailers often miss price updates or stock changes.
Retailers often miss price updates or stock changes.
Sends updates manually through group messages or one-on-one chats.
Sends updates manually through group messages or one-on-one chats.
Incorrect items are delivered to retailers.
Incorrect items are delivered to retailers.
Tries to confirm each order with a follow-up call
Tries to confirm each order with a follow-up call
How might we make it easier and quicker for Corner-Store Chaw Chaw to order from suppliers?
How might we make it easier and quicker for Corner-Store Chaw Chaw to order from suppliers?
The user journey begins with registering their shop name. From there, they can explore suppliers, place orders directly, and track those orders in real time.
The user journey begins with registering their shop name. From there, they can explore suppliers, place orders directly, and track those orders in real time.
Shop verification
Shop verification
She registers her shop and receives an outlet code, which is used to connect with suppliers.
She registers her shop and receives an outlet code, which is used to connect with suppliers.
Explore suppliers and products
Explore suppliers and products
From there, she can explore suppliers and browse available products.
From there, she can explore suppliers and browse available products.
Connect with suppliers
Connect with suppliers
Using her outlet code, she can easily connect directly with suppliers. A green checkmark indicates suppliers she’s already connected with.
Using her outlet code, she can easily connect directly with suppliers. A green checkmark indicates suppliers she’s already connected with.
Place orders
She can place orders from multiple connected suppliers at the same time.
She can place orders from multiple connected suppliers at the same time.
Check item detail
Check item detail
She can check each of the item detail and description.
She can check each of the item detail and description.
Track order status
She can easily track the status of her orders from each supplier—whether they’re in progress, cancelled, or delivered.
She can easily track the status of her orders from each supplier—whether they’re in progress, cancelled, or delivered.
Colors for helping build credibility and trust
Supplink is made to build trust and make the process between retailers and suppliers more efficient. The color palette brings that idea to life—combining energy and reliability to give users a rich, confident experience.
Supplink is made to build trust and make the process between retailers and suppliers more efficient. The color palette brings that idea to life—combining energy and reliability to give users a rich, confident experience.
Primary
Primary
Primary
#CC5500
#CC5500
Its boldness for confidence and reliability in business.
Its boldness for confidence and reliability in business.
Secondary
Secondary
Secondary
#090D38
#090D38
Uses to reflect intelligence and efficiency.
Uses to reflect intelligence and efficiency.
Accent
Accent
Accent
#007D0D
#007D0D
Uses for price tags and successful order status.
Uses for price tags and successful order status.
Accent
Accent
Accent
#FFD966
#FFD966
Uses for highlight labels.
Uses for highlight labels.
Icons with outline styles
Icons with outline styles
Outlined icons are chosen for a clean, minimalist look that enhances clarity and easy recognition for users.
Outlined icons are chosen for a clean, minimalist look that enhances clarity and easy recognition for users.
Sans-serif font for clean, modern look
Sans-serif font for clean, modern look
Lato is a clean, modern sans-serif font that strikes a great balance between friendliness and professionalism
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+
Lato
Lato
Regular/ Medium/ Semibold
Regular/ Medium/ Semibold
Title
Title
42px Semibold
42px Semibold
Header
Header
20px Medium
20px Medium
Body
Body
16px Regular
16px Regular
Highlight Text
Highlight Text
14px Semibold
14px Semibold
Label
Label
12px Regular
12px Regular
What I have learned from this project
What I have learned from this project
Working on Supplink taught me how to align business goals with user needs, creating a smoother process for both retailers and suppliers. I also learned the importance of understanding target audiences and their behaviours to design more effectively. These insights guided my design decisions and helped me focus on making the experience smoother and more trustworthy for both. Through this project, I strengthened my skills in business logic, user research, UI design, and rapid prototyping.
Working on Supplink taught me how to align business goals with user needs, creating a smoother process for both retailers and suppliers. I also learned the importance of understanding target audiences and their behaviours to design more effectively. These insights guided my design decisions and helped me focus on making the experience smoother and more trustworthy for both. Through this project, I strengthened my skills in business logic, user research, UI design, and rapid prototyping.
let's work together
let's work together
let's work together
© 2025 Rina. All Right Reserved.
© 2025 Rina. All Right Reserved.
I have a background in branding design, web design and mobile app interfaces. I have a strong focus on UX research and translate them into meaningful user experiences.
I have a background in branding design, web design and mobile app interfaces. I have a strong focus on UX research and translate them into meaningful user experiences.