Freelance Project
Influencer Marketing
Website
Promotion Videos
Startup
Build brand identity and a complete landing page for a startup agency
Lead the logo creation, define brand guidelines, key messaging and website delivery to increase audiences.
Time
2 weeks
Role
Branding Design, UI Design
Tools
Figma
Overview
Influrise is a platform that connects brands and creators locally and globally, building meaningful partnerships that grow, thrive, and last.
Mission
To make influencer marketing accessible, transparent, and impactful for both brands and creators.
Vision
To connect brands and creators everywhere through partnerships built on trust and creativity.
Social Media Campaign
A Facebook video campaign got 55.8% engagement rate within 24 hours.
3,297 Views
Reach new audiences and enhance campaign visibility.
813 Engagements
Including all content interactions, link clicks, new followers, and visits.
Logo concept
Reshape i
Change the original shape of 'i' to geometric slide in 'i' means letting the people to be engage with confidence, also making harmony with next alphabet.
4-corners star
Instead of normal stars, I choose 4-corners giving the vibe of sparkly, twinkly to convey of shine, glow and uniqueness. Its shape is telling about something special, or magic exists.
Rising 'e'
As the brand is helping both brands and creators to make popularity and growth, I make the last alphabet 'e' rising upwards, also reflecting the tone of brand name.
How typography is selected?
Primary Font
Clean & Humanist Design
Its friendly curve makes feel approachable and has contemporary tone positions the platform as creative, current and in tune with digital culture.
Trustworthiness
Doesn’t lean too much into formality or playfulness, giving flexibility to represent both professional brands and creative individuals.
Lightweight Styles
It feels modern, tech-friendly, and global, which resonates with brands seeking scalable influencer solutions.
Secondary Font
Balance of Professional & Approachability
Its friendly curves, humanist shapes make people feel more welcoming. Serious enough for brands, but approachable enough for creators matching the dual audience.
Modern & Global
Sans-serif fonts communicate modernity and universality, reflecting the role in connecting brands and creators locally and globally.
Trust & Clarity
Its clean sans-serif style gives a sense of transparency, aligning with mission of fair and open collaborations.
Color Palette
To reflect the vibe of energetic, passion and creativity, these two vibrant colors are used.
Its vibrant color represents creativity, passion, also adding a sense of energy and excitement, symbolizing the fast-paced influencer world.
It conveys growth, freshness, and opportunity. Also feels lively inviting users in with positivity.
Physical touchpoints
Contract covers
I divide the two colors as pink color for creators and green color for brands to make easy difference between two cover designs.
Landing page
A full landing page with hero section, what the brand does, brand partner section, creator section, why people choose, blog post section, FAQs.
Star shapes are used in different places to reflect brand tone.
What I have learned through this project
This startup project teaches me how important to have one iconic shape to represent brand that will differentiate from other existing brands. The same as the color choosing to get active and energetic vibe and typography that makes people feel approachable but remain professional and trust. In the future, I would like to design for mobile app so that people can easily find creators and collaborate with them for more accessibility.
Reflection
What I have learned from this project
Organizing information is just as important as refreshing visuals.
I discovered that users often got lost while searching for information, and the absence of transparent pricing led to drop-offs.
Balance playfulness with professionalism.
I learned that designing for a childcare school website should be playful enough to be user-friendly and welcoming, yet professional enough to build trust in education.
Power of UX writing.
Choosing the right words that connect with brand personality can increase user engagement, even through small changes. In my case, shifting ‘Reviews’ to ‘Parents’ Voice’ built trust and made the experience feel more personal.
Metaphor strengthens brand identity.
I realized that including metaphor in the design ensures the symbol carries meaning beyond visuals, building long-term identity.
Next Steps
What I will do for future steps
Add a virtual school environment to enrich the experience.
Be sure to test accessibility for all types of families.
