unique unicorns
unique unicorns
unique unicorns
uI / UX / web redesign / Experience design
uI / UX / web redesign / Experience design
Redesign a joyful digital experience for parents that reflects a warm, playful learning environment for children.
Redesign a joyful digital experience for parents that reflects a warm, playful learning environment for children.
time
time
4 weeks
role
role
uI design / Experience Design
uI design / Experience Design
tools
tools
figma
figma


Overview
Overview
Unique Unicorns is a high-quality, long day care centre for kindergarten located in Townsville, Australia.
Unique Unicorns is a high-quality, long day care centre for kindergarten located in Townsville, Australia.
Concerns
Concerns
The original website was outdated, with a busy color scheme, poor readability, scattered information, and difficult navigation, making it visually unappealing for both parents and children.
The original website was outdated, with a busy color scheme, poor readability, scattered information, and difficult navigation, making it visually unappealing for both parents and children.
Purpose of redesign
Purpose of redesign
To create a visually appealing, engaging website by organizing information and restructuring the layout to reflect a warm, playful learning environment for children and families.
To create a visually appealing, engaging website by organizing information and restructuring the layout to reflect a warm, playful learning environment for children and families.
After redesign (Home Page)
After redesign (Home Page)



Use logo shape as metaphor to reflect brand consistency.
Use logo shape as metaphor to reflect brand consistency.
For showcasing personal profiles, I use logo shape or related circular shapes to create a visual cue, helping the audience instantly recognize that these profiles belong to Unique Unicorns.
For showcasing personal profiles, I use logo shape or related circular shapes to create a visual cue, helping the audience instantly recognize that these profiles belong to Unique Unicorns.
For Contact Us main section
For Contact Us main section


For Blog post main section
For Blog post main section


For staff profile
For staff profile


For parents profile
For parents profile


How metaphor is applied in part of the pages
How metaphor is applied in part of the pages
Contact Us
Contact Us



About
About



Reorganize the information structure in one place.
Reorganize the information structure in one place.
In the previous design, information was scattered across the website, making it difficult for users to find resources or download materials.
In the previous design, information was scattered across the website, making it difficult for users to find resources or download materials.
I created a structured services navigation menu that consolidates all education-related information into a single dropdown improving overall clarity and usability.
I created a structured services navigation menu that consolidates all education-related information into a single dropdown improving overall clarity and usability.

Make the fee structure transparent with clear, expanded information for parents.
Make the fee structure transparent with clear, expanded information for parents.



Streamlined access by placing all downloadable forms in one clear section.
Streamlined access by placing all downloadable forms in one clear section.


After redesign
After redesign
Education
Education

Specialized Design
Specialized Design

Improve UX writing for menu label.
Improve UX writing for menu label.
Reframed “Reviews” as “Parents' Voices” for a warmer, personal touch.
Reframed “Reviews” as “Parents' Voices” for a warmer, personal touch.

Split parent feedback into two tabs: online reviews and handwritten notes.
Split parent feedback into two tabs: online reviews and handwritten notes.
Since there were two types of testimonials: digital text on the website and hand-written cards on a physical review board, I separated parent voices into two distinct sections with menu tabs for easy navigation.
Since there were two types of testimonials: digital text on the website and hand-written cards on a physical review board, I separated parent voices into two distinct sections with menu tabs for easy navigation.

Refresh the look of digital message board.
Refresh the look of digital message board.
Design testimonial cards with colorful tones and clear typographic hierarchy.
Design testimonial cards with colorful tones and clear typographic hierarchy.







Create physical wall vibes, digital wooden board design.
Create physical wall vibes, digital wooden board design.
Design a wooden-style noticeboard to showcase handwritten parent messages, creating the feeling of reading voices in a real space.
Design a wooden-style noticeboard to showcase handwritten parent messages, creating the feeling of reading voices in a real space.

Turned cluttered photo galleries into two clear, aligned sections for events and activities.
Turned cluttered photo galleries into two clear, aligned sections for events and activities.
Redesign the children’s activity into two sections: Special Events and Gallery with consistent layouts, aligned images, and organized content for clarity.
Redesign the children’s activity into two sections: Special Events and Gallery with consistent layouts, aligned images, and organized content for clarity.




After redesign
After redesign
Blogs > Special Events
Blogs > Special Events



Blogs > Gallery
Blogs > Gallery



Color Palette
Color Palette
Unique Unicorns gives warm & nurturing, playful & creative, high-quality standard and community-oriented brand personality.
Unique Unicorns gives warm & nurturing, playful & creative, high-quality standard and community-oriented brand personality.
Primary Colors
Primary Colors
#006799
#006799
#006799
#3A919E
#3A919E
#3A919E
#B72050
#B72050
#B72050
#D1972B
#D1972B
#D1972B
Secondary Colors
Secondary Colors
#2587C8
#2587C8
#2587C8
#D91B57
#D91B57
#D91B57
Typography
Typography
Primary Font
Primary Font
NewsGoth BT
NewsGoth BT
NewsGoth BT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+
Secondary Font
Secondary Font
Proxima Nova
Proxima Nova
Proxima Nova
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+
What I have learned through this project
What I have learned through this project
Through this project, I learned the importance of organizing information as much as refreshing visuals. At first, I underestimated how scattered content created confusion for parents, but redesigning the layout taught me how structure directly impacts user experience. I also gained insight into using playful design elements without losing professionalism. In the future, I would like to test accessibility features more deeply to make the site inclusive for all families.
Through this project, I learned the importance of organizing information as much as refreshing visuals. At first, I underestimated how scattered content created confusion for parents, but redesigning the layout taught me how structure directly impacts user experience. I also gained insight into using playful design elements without losing professionalism. In the future, I would like to test accessibility features more deeply to make the site inclusive for all families.

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Get In Touch
Get In Touch
Get In Touch
© 2025 Rina. All Right Reserved.
© 2025 Rina. All Right Reserved.