unique unicorns

unique unicorns

unique unicorns

uI / UX / web redesign / Experience design

uI / UX / web redesign / Experience design

Redesign a joyful digital experience for parents that reflects a warm, playful learning environment for children.

Redesign a joyful digital experience for parents that reflects a warm, playful learning environment for children.

time

time

4 weeks

role

role

uI design / Experience Design

uI design / Experience Design

tools

tools

figma

figma

Overview

Overview

Unique Unicorns is a high-quality, long day care centre for kindergarten located in Townsville, Australia.

Unique Unicorns is a high-quality, long day care centre for kindergarten located in Townsville, Australia.

Concerns

Concerns

The original website was outdated, with a busy color scheme, poor readability, scattered information, and difficult navigation, making it visually unappealing for both parents and children.

The original website was outdated, with a busy color scheme, poor readability, scattered information, and difficult navigation, making it visually unappealing for both parents and children.

Purpose of redesign

Purpose of redesign

To create a visually appealing, engaging website by organizing information and restructuring the layout to reflect a warm, playful learning environment for children and families.

To create a visually appealing, engaging website by organizing information and restructuring the layout to reflect a warm, playful learning environment for children and families.

After redesign (Home Page)

After redesign (Home Page)

Use logo shape as metaphor to reflect brand consistency.

Use logo shape as metaphor to reflect brand consistency.

For showcasing personal profiles, I use logo shape or related circular shapes to create a visual cue, helping the audience instantly recognize that these profiles belong to Unique Unicorns.

For showcasing personal profiles, I use logo shape or related circular shapes to create a visual cue, helping the audience instantly recognize that these profiles belong to Unique Unicorns.

For Contact Us main section

For Contact Us main section

For Blog post main section

For Blog post main section

For staff profile

For staff profile

For parents profile

For parents profile

How metaphor is applied in part of the pages

How metaphor is applied in part of the pages

Contact Us

Contact Us

About

About

Reorganize the information structure in one place.

Reorganize the information structure in one place.

In the previous design, information was scattered across the website, making it difficult for users to find resources or download materials.

In the previous design, information was scattered across the website, making it difficult for users to find resources or download materials.

I created a structured services navigation menu that consolidates all education-related information into a single dropdown improving overall clarity and usability.

I created a structured services navigation menu that consolidates all education-related information into a single dropdown improving overall clarity and usability.

Make the fee structure transparent with clear, expanded information for parents.

Make the fee structure transparent with clear, expanded information for parents.

Streamlined access by placing all downloadable forms in one clear section.

Streamlined access by placing all downloadable forms in one clear section.

After redesign

After redesign

Education

Education

Specialized Design

Specialized Design

Improve UX writing for menu label.

Improve UX writing for menu label.

Reframed “Reviews” as “Parents' Voices” for a warmer, personal touch.

Reframed “Reviews” as “Parents' Voices” for a warmer, personal touch.

Split parent feedback into two tabs: online reviews and handwritten notes.

Split parent feedback into two tabs: online reviews and handwritten notes.

Since there were two types of testimonials: digital text on the website and hand-written cards on a physical review board, I separated parent voices into two distinct sections with menu tabs for easy navigation.

Since there were two types of testimonials: digital text on the website and hand-written cards on a physical review board, I separated parent voices into two distinct sections with menu tabs for easy navigation.

Refresh the look of digital message board.

Refresh the look of digital message board.

Design testimonial cards with colorful tones and clear typographic hierarchy.

Design testimonial cards with colorful tones and clear typographic hierarchy.

Create physical wall vibes, digital wooden board design.

Create physical wall vibes, digital wooden board design.

Design a wooden-style noticeboard to showcase handwritten parent messages, creating the feeling of reading voices in a real space.

Design a wooden-style noticeboard to showcase handwritten parent messages, creating the feeling of reading voices in a real space.

Turned cluttered photo galleries into two clear, aligned sections for events and activities.

Turned cluttered photo galleries into two clear, aligned sections for events and activities.

Redesign the children’s activity into two sections: Special Events and Gallery with consistent layouts, aligned images, and organized content for clarity.

Redesign the children’s activity into two sections: Special Events and Gallery with consistent layouts, aligned images, and organized content for clarity.

After redesign

After redesign

Blogs > Special Events

Blogs > Special Events

Blogs > Gallery

Blogs > Gallery

Color Palette

Color Palette

Unique Unicorns gives warm & nurturing, playful & creative, high-quality standard and community-oriented brand personality.

Unique Unicorns gives warm & nurturing, playful & creative, high-quality standard and community-oriented brand personality.

Primary Colors

Primary Colors

#006799

#006799

#006799

#3A919E

#3A919E

#3A919E

#B72050

#B72050

#B72050

#D1972B

#D1972B

#D1972B

Secondary Colors

Secondary Colors

#2587C8

#2587C8

#2587C8

#D91B57

#D91B57

#D91B57

Typography

Typography

Primary Font

Primary Font

NewsGoth BT

NewsGoth BT

NewsGoth BT

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+

Secondary Font

Secondary Font

Proxima Nova

Proxima Nova

Proxima Nova

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789[{]}\|;:’”,<.>/?`~
!@#$%^&*()-=_+

What I have learned through this project

What I have learned through this project

Through this project, I learned the importance of organizing information as much as refreshing visuals. At first, I underestimated how scattered content created confusion for parents, but redesigning the layout taught me how structure directly impacts user experience. I also gained insight into using playful design elements without losing professionalism. In the future, I would like to test accessibility features more deeply to make the site inclusive for all families.

Through this project, I learned the importance of organizing information as much as refreshing visuals. At first, I underestimated how scattered content created confusion for parents, but redesigning the layout taught me how structure directly impacts user experience. I also gained insight into using playful design elements without losing professionalism. In the future, I would like to test accessibility features more deeply to make the site inclusive for all families.

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Get In Touch

Get In Touch

Get In Touch

© 2025 Rina. All Right Reserved.

© 2025 Rina. All Right Reserved.