brand collateral
Brand Identity
Full Brand Identity and Website Launch that Drove Partnerships
Increased brand engagement by 55% through full brand identity, campaign video creation, and website delivery.
Overview
Influrise is a platform that connects brands and creators locally and globally, building meaningful partnerships that grow, thrive, and last.
Mission
To make influencer marketing accessible, transparent, and impactful for both brands and creators.
Vision
To connect brands and creators everywhere through partnerships built on trust and creativity.
Social Media Campaign
A Facebook video campaign got 55.8% engagement rate within 24 hours.
3,297 Views
Reach new audiences and enhance campaign visibility.
813 Engagements
Including all content interactions, link clicks, new followers, and visits.
Logo concept
Reshape i
Change the original shape of 'i' to geometric slide in 'i' means letting the people to be engage with confidence, also making harmony with next alphabet.
4-corners star
Instead of regular stars, the four-corner spark shape creates a twinkly, magical vibe that represents shine, glow, and uniqueness, highlighting something extraordinary.
Rising 'e'
The final “e” rises upward to symbolize growth and popularity for both brands and creators, reinforcing the uplifting tone of the Influrise name.
How typography is selected?
Primary Font
In tune with digital culture
Its fresh, modern look aligns with current online trends and reflects how creators and audiences connect today.
Professional & Creative Balance
It balances clarity with personality, representing both professional brands and creative individuals.
Lightweight Styles
Its style keeps the experience simple and efficient, making it easier for brands to manage and expand their creator network.
Secondary Font
Balance of Professional & Approachability
Its friendly curves, humanist shapes make people feel more welcoming. Serious enough for brands, but approachable enough for creators matching the dual audience.
Modern & Global
Its structure brings clarity and a modern feel, supporting connections between brands and creators across regions.
Trust & Clarity
Its clean sans-serif style gives a sense of transparency, aligning with mission of fair and open collaborations.
To reflect the vibe of energetic, passion and creativity, these two vibrant colors are used.
Represents creativity, passion, also adding a sense of energy and excitement, symbolizing the fast-paced influencer world.
A sense of growth and freshness suggests new opportunities, while a lively and welcoming tone invites users in.
Brand Merchandise
To clearly differentiate the two roles, distinct color zones are used:
'pink' for creators and 'green' for brands.
Document Branding (Contract Design)
For the web experience, colors are applied to both typography and star shapes behind images to define each role section.
Use star shapes as connecting elements to reinforce brand consistency across the design.
Final Web Interface
Measurable Results
Achieved 55% brand engagement after the campaign video launch and secured projects with two leading companies in Myanmar following the website launch.
Small color makes big impact.
Applying slight color differences to the same iconic shape helps distinguish roles clearly while keeping the visual system consistent.
One shape creates strong identity.
A single iconic form can anchor the entire brand. Reusing and adapting the shape across different contexts builds recognition, clarity, and a cohesive visual language.
