Influrise
An influencer marketing platform built to help brands find and collaborate with creators across Southeast Asia.
TIMELINE
2 weeks
PLATFORM
Web
INDUSTRY
Digital Marketing
TOOLS
FIgma
Canva
TEAM
Developer, Marketing Manager, UX/UI Designer
My Responsibilities
I built Influrise's brand from the ground up: logo, visual system, typography, color, website design, contract documents, merchandise mockups, and a campaign video for launch. Every piece had to work together as a coherent identity, one that could represent the brand credibly to enterprise clients from day one.
Context
Myanmar businesses want to go regional. The connections don't exist yet.
Many Myanmar businesses are ready to expand into Southeast Asia but face a concrete barrier: they don't know the influencers, the platforms, or the cultural nuances of markets they haven't entered. Cold outreach across borders rarely works. Influrise was built to be the bridge giving brands a trusted path into markets where they have no foothold yet.
Mission
Influrise exists to make influencer marketing accessible and transparent, removing the friction of cross-border discovery so brands and creators can focus on building campaigns that actually work.
Vision
The long-term goal is a network where any brand can find the right creator anywhere, and any creator can connect with brands that match their values regardless of borders.
Campaign Video
I chose Canva for fast entry to market, clear on message.
With a two-week window, speed was essential. I worked closely with the marketing team to distill Influrise's value proposition into a concise launch video, tight enough to hold attention, clear enough to communicate what the platform does and who it's for, and compelling enough to make brands want to know more.
Measurable Metric
55% brand engagement in 24 hours from a single video.
The launch video alone drove 55% brand engagement within the first 24 hours. That result came from close collaboration with the marketing team, aligning on core messaging early meant the creative work didn't need rounds of revision, and the final video landed with clarity and confidence.
Successful Partnerships
After completing the full brand identity, Influrise successfully secured projects from 2 leading Myanmar companies.
After the platform launched, Influrise secured partnerships with two leading Myanmar companies. The brand identity, website, and proposal materials did the heavy lifting, presenting Influrise as a credible, professional partner that businesses could trust with their market expansion.
LOGO CONCEPT
Three shapes, one idea: rise and shine.
Every element of the Influrise logo was designed to reinforce the brand's core promise of growth, visibility, and confidence.
Reshape "i"
The letter "i" is reshaped into a geometric slide form, an invitation to step forward and engage, while creating visual harmony with the letters that follow.
4-corners star
Instead of a standard star, a four-pointed spark shape gives the logo a twinkly, energetic quality representing shine, uniqueness, and the moment a creator or brand breaks through.
Rising 'e'
The final "e" curves upward, literally rising, a visual echo of the word "Influrise" itself, symbolizing the upward trajectory the platform promises for both brands and creators.
How typography is Selected?
(Primary Font)
A typeface that speaks the language of creators.
Amandine was chosen as the primary font for its fresh, modern feel. It looks native to digital culture without trying too hard. It balances personality with clarity, making it equally at home representing a creative individual and a professional brand. Its light styling keeps the interface clean and uncluttered, letting the content, not the type, take center stage.
How typography is Selected?
(Secondary Font)
A secondary font that makes both sides feel welcome.
Merriweather Sans handles the supporting role: body text, labels, and document content where readability matters most. Its humanist shapes feel approachable and warm, and serious enough for brand communications, friendly enough for creator-facing content. The clean sans-serif structure reinforces the platform's commitment to transparency and clarity in every partnership.
Color Selection
Two color combinations that can't be ignored by design.
The brand palette is built on deliberate contrast: hot pink (#FF00AE) and electric green (#CAFF1A).
Pink carries the energy and passion of the influencer world, fast-paced, expressive, and impossible to scroll past.
Green brings the counterbalance: freshness, growth, and the sense that something new is possible.
Together, they're vibrant enough to compete in a crowded digital space and distinct enough to be instantly recognizable.
Mock-ups
Brand Merchandise, beyond the screen.
Merchandise mockups were created to show how the Influrise identity translates into physical touchpoints, giving the brand a presence that extends beyond the website and into the real world. Consistency across daily objects reinforces brand recall without saying a word.
Mock-ups
Document Branding: Contracts that tell you whose side you're on before you read a word.
Influrise serves two distinct audiences: creators and brands, each with different needs, expectations, and legal obligations. To remove any ambiguity, contracts use color zoning:
pink for creator agreements,
green for brand agreements.
The right person picks up the right document without confusion, and the brand identity stays consistent even in formal paperwork.
Website
One website for two clear audiences.
The website uses color to do the heavy lifting of role separation:
pink defines the creator sections,
green anchors the brand sections.
Visitors immediately understand which part of the platform speaks to them without needing to read through everything.
The four-pointed star shape from the logo reappears as a recurring visual element throughout reinforcing brand identity and creating a sense of cohesion across every page.
Final UI Interfaces
Takeaways
What building a brand from zero in two weeks actually taught me.
Speed forced clarity. With only two weeks, there was no room for indecision: every choice had to be intentional and defensible. That constraint pushed me to simplify, and the results were stronger for it.
Colour isn't decoration, it's navigation.
Using pink and green to separate creator and brand touchpoints wasn't a stylistic choice; it was a functional one. It made every document, every page section, and every contract immediately readable at a glance. One decision, applied consistently, eliminated an entire category of confusion.
Work with marketing early, not after.
Collaborating closely with the marketing team from the start shaped the creative direction in ways that purely design-led thinking wouldn't have reached. Understanding what would resonate commercially changed how I framed the brand's messaging and that's what made the launch video land.
One shape, repeated with purpose, becomes a brand.
The four-pointed star started as a logo element. By the end of the project, it appeared on merchandise, the website, documents, and content sections and it worked every time. Repetition with intention is how a visual detail becomes a recognizable brand mark.