YUMMIE

STREET

YUMMIE

STREET

YUMMIE

STREET

Mobile App

Mobile App

Mobile App

UI UX

UI UX

UI UX

A Thai Foodie Friend in your Pocket

A Thai Foodie Friend in your Pocket

A Thai Foodie Friend in your Pocket

Eat Street Food Safely & Stretch Budget.

Eat Street Food Safely & Stretch Budget.

Eat Street Food Safely & Stretch Budget.

Problem Statement

Problem Statement

Problem Statement

How do backpackers decide what and where to eat currently?

How do backpackers decide what and where to eat currently?

How do backpackers decide what and where to eat currently?

We did some research and found out that

We did some research and found out that

We did some research and found out that

63%

63%

63%

Worried about
street food safety & hygiene

Worried about
street food safety & hygiene

Worried about
street food safety & hygiene

Backpackers seek an authentic Thai food experience but often hesitate to try street food due to concerns about safety, hygiene, and communication barriers.

Backpackers seek an authentic Thai food experience but often hesitate to try street food due to concerns about safety, hygiene, and communication barriers.

Backpackers seek an authentic Thai food experience but often hesitate to try street food due to concerns about safety, hygiene, and communication barriers.

Solution

Solution

Solution

How can we help them to try street food safely?

How can we help them to try street food safely?

How can we help them to try street food safely?

YummieStreet helps to explore varieties of iconic Thai dishes and street food tips. It makes backpackers adjust flavours as their appetite and order easily to street food vendors.

YummieStreet helps to explore varieties of iconic Thai dishes and street food tips. It makes backpackers adjust flavours as their appetite and order easily to street food vendors.

YummieStreet helps to explore varieties of iconic Thai dishes and street food tips. It makes backpackers adjust flavours as their appetite and order easily to street food vendors.

User Flow

User Flow

User Flow

Site Map

Site Map

Site Map

Persona

Persona

Persona

"I want to eat Thai street food for truly authentic taste, but I’m worried about getting sick."

"I want to eat Thai street food for truly authentic taste, but I’m worried about getting sick."

"I want to eat Thai street food for truly authentic taste, but I’m worried about getting sick."

Hygiene
Henry

Hygiene
Henry

Hygiene
Henry

23 years old

23 years old

23 years old

University Student

University Student

University Student

Germany

Germany

Germany

Pain Points

Pain Points

Pain Points

He wasn’t sure how long the food had been sitting out in the open.

He wasn’t sure how long the food had been sitting out in the open.

He wasn’t sure how long the food had been sitting out in the open.

Worries that street food might come at the expense of hygiene.

Worries that street food might come at the expense of hygiene.

Worries that street food might come at the expense of hygiene.

Sees that street food is cheaper and is curious but still hesitant to order on his own.

Sees that street food is cheaper and is curious but still hesitant to order on his own.

Sees that street food is cheaper and is curious but still hesitant to order on his own.

Workarounds

Workarounds

Workarounds

Only eats from stalls where he can see food being cooked fresh.

Only eats from stalls where he can see food being cooked fresh.

Only eats from stalls where he can see food being cooked fresh.

Only eats at fast food chains and small restaurants, where he is more comfortable.

Only eats at fast food chains and small restaurants, where he is more comfortable.

Only eats at fast food chains and small restaurants, where he is more comfortable.

Only eats street food when he is with other experienced travellers he trusts.

Only eats street food when he is with other experienced travellers he trusts.

Only eats street food when he is with other experienced travellers he trusts.

How Might We

How Might We

How Might We

ease Hygienic Henry’s concerns and increase his confidence in exploring and enjoying a wider variety of street food?

ease Hygienic Henry’s concerns and increase his confidence in exploring and enjoying a wider variety of street food?

ease Hygienic Henry’s concerns and increase his confidence in exploring and enjoying a wider variety of street food?

Choose Your Food Restrictions

Choose Your Food Restrictions

Choose Your Food Restrictions

  • Select any foods or ingredients you are allergic to or prefer to avoid.

  • Convenient for picky eaters.

  • Select any foods or ingredients you are allergic to or prefer to avoid.

  • Convenient for picky eaters.

  • Select any foods or ingredients you are allergic to or prefer to avoid.

  • Convenient for picky eaters.

Discover Dishes and Top Street Food Spots

Discover Dishes and Top Street Food Spots

Discover Dishes and Top Street Food Spots

  • Explore a wide variety of street food dishes.

  • View key ingredients, flavor profiles based on appetite.

  • Discover Michelin-recognized street food vendors and their signature dishes.

  • Explore a wide variety of street food dishes.

  • View key ingredients, flavor profiles based on appetite.

  • Discover Michelin-recognized street food vendors and their signature dishes.

  • Explore a wide variety of street food dishes.

  • View key ingredients, flavor profiles based on appetite.

  • Discover Michelin-recognized street food vendors and their signature dishes.

Explore popular stalls

Explore popular stalls

Explore popular stalls

Tips for how to serve food

Tips for how to serve food

Tips for how to serve food

Check details of dish

Check details of dish

Check details of dish

Dish Details at a Glance

Dish Details at a Glance

Dish Details at a Glance

  • View ingredients and flavor profiles for each dish.

  • Discover popular stalls serving the dish.

  • Learn tips on how to best enjoy it.

  • View ingredients and flavor profiles for each dish.

  • Discover popular stalls serving the dish.

  • Learn tips on how to best enjoy it.

  • View ingredients and flavor profiles for each dish.

  • Discover popular stalls serving the dish.

  • Learn tips on how to best enjoy it.

Adjust Flavours as your Appetite

Adjust Flavours as your Appetite

Adjust Flavours as your Appetite

  • Apply your food restriction preferences to automatically customize dishes.

  • Apply your food restriction preferences to automatically customize dishes.

  • Apply your food restriction preferences to automatically customize dishes.

Order Like a Local Thai

Order Like a Local Thai

Order Like a Local Thai

  • Show order translation message to food vendors

  • Show order translation message to food vendors

  • Show order translation message to food vendors

This way Hygiene Henry can try street food in ease with confidence.

This way Hygiene Henry can try street food in ease with confidence.

This way Hygiene Henry can try street food in ease with confidence.

Scan to Discover and Dine Safely

Scan to Discover and Dine Safely

Scan to Discover and Dine Safely

From Menu to Meal

From Menu to Meal

From Menu to Meal

Know Before you Eat

Know Before you Eat

Know Before you Eat

  • Scan any menu to view full dish details instantly.

  • Get essential street food safety tips for a worry-free experience.

  • Scan any menu to view full dish details instantly.

  • Get essential street food safety tips for a worry-free experience.

  • Scan any menu to view full dish details instantly.

  • Get essential street food safety tips for a worry-free experience.

Unlock Your Street Food Adventure

Unlock Your Street Food Adventure

Unlock Your Street Food Adventure

Dive into 6 exciting levels and discover new dishes. Snap photos of your food adventures and watch your collection grow as you level up!

Dive into 6 exciting levels and discover new dishes. Snap photos of your food adventures and watch your collection grow as you level up!

Dive into 6 exciting levels and discover new dishes. Snap photos of your food adventures and watch your collection grow as you level up!

Every time user levels up, the whole app color theme will change.

Every time user levels up, the whole app color theme will change.

Every time user levels up, the whole app color theme will change.

Style Guide

Style Guide

Style Guide

Typography

Typography

Typography

General Sans

General Sans

General Sans

Regular

Regular

Regular

Medium

Medium

Medium

Semibold

Semibold

Semibold

Aa

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789[{]}\|;:’”,<.>/?`~

!@#$%^&*()-=_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789[{]}\|;:’”,<.>/?`~

!@#$%^&*()-=_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789[{]}\|;:’”,<.>/?`~

!@#$%^&*()-=_+

Color

Color

Primary

Primary

Primary

#FBD779

#FBD779

#FBD779

Secondary

Secondary

Secondary

#B6E9DA

#B6E9DA

#B6E9DA

Tertiary

Tertiary

Tertiary

#D18932

#D18932

#D18932

Neutral

Neutral

Neutral

#000000

#000000

#000000

Food Mastery Levels Challenge Colors

Food Mastery Levels Challenge Colors

Food Mastery Levels Challenge Colors

Each of the six challenge levels is inspired by the color tones of Thai dishes, from the mildest to the spiciest flavors.

Each of the six challenge levels is inspired by the color tones of Thai dishes, from the mildest to the spiciest flavors.

Each of the six challenge levels is inspired by the color tones of Thai dishes, from the mildest to the spiciest flavors.

Rookie

Rookie

Rookie

#60B480

#60B480

#60B480

Apprentice

Apprentice

Apprentice

#F9A900

#F9A900

#F9A900

Challenger

Challenger

Challenger

#EC6723

#EC6723

#EC6723

Expert

Expert

Expert

#D93619

#D93619

#D93619

Master

Master

Master

#1A3862

#1A3862

#1A3862

Grandmaster

Grandmaster

Grandmaster

#30271E

#30271E

#30271E

Wireframe

Wireframe

Wireframe

Interview Questions

Interview Questions

Interview Questions

We went to Khao San Road and made interviews to backpackers.

We went to Khao San Road and made interviews to backpackers.

We went to Khao San Road and made interviews to backpackers.

To Backpackers

To Backpackers

To Backpackers

  • Have you ever tried street food?

  • How many types of street food have you already tried?

  • When was the last time you ate street food?

  • What was it like? What is your exp?

  • Do you have any dietary restrictions, like allergies, avoid protein or lactose intolerance?

  • How did you order street food with these restrictions?

  • Have you ever adjusted the dishes, like adjusting taste or ingredient?

  • How did you communicate with the vendor?

  • How did you choose to eat there?
    If not, how come you still haven't tried?

  • Do you have a plan to do so?

  • What hesitate you to try street food?

  • Have you ever tried street food?

  • How many types of street food have you already tried?

  • When was the last time you ate street food?

  • What was it like? What is your exp?

  • Do you have any dietary restrictions, like allergies, avoid protein or lactose intolerance?

  • How did you order street food with these restrictions?

  • Have you ever adjusted the dishes, like adjusting taste or ingredient?

  • How did you communicate with the vendor?

  • How did you choose to eat there?
    If not, how come you still haven't tried?

  • Do you have a plan to do so?

  • What hesitate you to try street food?

  • Have you ever tried street food?

  • How many types of street food have you already tried?

  • When was the last time you ate street food?

  • What was it like? What is your exp?

  • Do you have any dietary restrictions, like allergies, avoid protein or lactose intolerance?

  • How did you order street food with these restrictions?

  • Have you ever adjusted the dishes, like adjusting taste or ingredient?

  • How did you communicate with the vendor?

  • How did you choose to eat there?
    If not, how come you still haven't tried?

  • Do you have a plan to do so?

  • What hesitate you to try street food?

To Street Food Vendors

To Street Food Vendors

To Street Food Vendors

  • What is the range of the prices?

  • How do you determine your pricing?

  • Are there any secret tips that only Thai people know how to order the food or anything?

  • How do you handle with foreigners while ordering for food too?

  • Which food does foreigners like the most from your perspective?

  • Have you noticed any differences in how locals buy street food compared to how you do?

  • What is the range of the prices?

  • How do you determine your pricing?

  • Are there any secret tips that only Thai people know how to order the food or anything?

  • How do you handle with foreigners while ordering for food too?

  • Which food does foreigners like the most from your perspective?

  • Have you noticed any differences in how locals buy street food compared to how you do?

  • What is the range of the prices?

  • How do you determine your pricing?

  • Are there any secret tips that only Thai people know how to order the food or anything?

  • How do you handle with foreigners while ordering for food too?

  • Which food does foreigners like the most from your perspective?

  • Have you noticed any differences in how locals buy street food compared to how you do?

Check More Projects

Check More Projects

Check More Projects

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View All

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Shwe Pu Zun

Shwe Pu Zun

Shwe Pu Zun

Branding Design

Branding Design

Branding Design

Rebranding first premium bakery & cafeteria in Myanmar.

Rebranding first premium bakery & cafeteria in Myanmar.

Rebranding first premium bakery & cafeteria in Myanmar.

Supplier

Supplier

Supplier

Product Design Mobile App

Product Design Mobile App

Product Design Mobile App

A direct line from shop owners to suppliers with livestock.

A direct line from shop owners to suppliers with livestock.

A direct line from shop owners to suppliers with livestock.

Booking

Booking

Booking

Product Design Mobile App

Product Design Mobile App

Product Design Mobile App

Find restaurants and book desired tables easily.

Find restaurants and book desired tables easily.

Find restaurants and book desired tables easily.

let's Work Together

let's Work Together

let's Work Together

rina-yinmayei

rina-yinmayei

rina-yinmayei

rinayme@gmail.com

rinayme@gmail.com

rinayme@gmail.com

rina_yme

rina_yme

rina_yme

© 2024 Rina. All Right Reserved.

© 2024 Rina. All Right Reserved.